Full Website and Brand Identity

Purpose:

With an expanding business and the desire to start consulting companies, this client needed a professional online presence to establish credibility, attract clients, and showcase her offerings. Her website serves as a central hub where potential clients can explore her services, learn about upcoming healing sessions, and discover the various ways they can work with her. The primary goals of this project were lead generation, credibility, and clear service offerings.

Design Brief:

The client approached me with the beginnings of a brand—an initial logo concept and an unfinished website that a friend had started but never completed. She wanted to ensure that her digital presence reflected her growing business and felt aligned with her mission.

Through our consultation, we clarified her intentions and user journey, identifying the essential pages needed to provide a seamless experience for visitors. We also refined the brand’s visual and tonal identity to reflect lightness, strength, connection, and balanced harmony between mind, body, and spirit.

The final design establishes a professional yet inviting presence that supports her growth while making it easy for clients to connect, engage, and take action.

Platform & Tools Used:

• Designed in Wix

• Tools: Adobe Photoshop and Canva

• Branding elements were created using Adobe Photoshop and Canva

Key Features & Design Solutions:

• User-friendly navigation to guide potential clients seamlessly through her offerings

• Clear call-to-action (CTA) placements for lead generation and service bookings

• Custom branding elements that enhance credibility and cohesion across the site

• Responsive design optimized for desktop, tablet, and mobile viewing

• SEO & accessibility considerations for improved visibility and usability

Outcome & Client Impact:

• The client now has a polished, professional, and functional website that reflects her brand and supports her business growth.

• The website serves as a scalable foundation for future growth and service expansion.