Graphic Design

Design Brief:

Create four distinctive banner design proposals that showcase the newly available retreat space, aiming to attract and engage potential clients. The designs should align with the established brand identity, capturing the essence and atmosphere of the venue. Each banner should not only highlight the space’s unique features but also serve as a visual invitation for passerby’s to initiate conversations about hosting their events at this location. The designs must balance aesthetic appeal with clear messaging, effectively conveying the venue’s potential as an ideal setting for a variety of events.

Design Brief:

Create a brand-consistent opt-in landing page using provided copy for an upcoming online launch. The goal of this page was to build excitement and anticipation for a free event, capturing the interest of visitors and encouraging them to opt-in. To achieve this, my design featured eye-catching blocks that engage readers and guide them through the content seamlessly, ultimately convincing them to sign up. The opt-in will served as a gateway to offering a larger program with the company. I was also asked to create the logo seen on the page.

Design Brief:

Transform a 12-page sales letter into a cohesive and brand-consistent program offer landing page. The challenge was to present the extensive copy in an engaging way without overwhelming the reader. To achieve this, I incorporated eye-catching design elements and strategically highlighted key phrases, ensuring that even skimmers could grasp the core value of the offer. The design aimed to guide readers seamlessly through the content, maintaining their interest and leading them to take action. Additionally, I created the logo featured on the page to enhance brand recognition and consistency.

Design Brief:

Develop both print collateral and a corresponding landing page for the business program offer. The design should be clean, engaging, and comprehensive, striking a balance between visual appeal and content clarity. As this will be the first introduction to the program offer for many participants, the design must be professional and inviting, guiding users smoothly through the content without overwhelming them. The goal is to create a seamless experience that captures the client's interest and focuses their attention on the value of the offer rather than the design itself.

Design Brief:

The task was to create a professional document for teachers certified in the Art of Feminine Presence® or Art of Masculine Presence™. This document has been distributed to thousands of certified teachers worldwide. Its purpose is to ensure that the brand is consistently represented across all regions and contexts, maintaining the integrity and recognition of the work. It has and will serve as a clear guide to align all teachers with the brand’s visual identity and messaging standards. 

Design Brief: 

I was asked to create a booklet for guests renting the cottage on the grounds of an event space. To maintain a seamless and professional experience, I aligned the design with the event space's brand guidelines. This ensures that from the initial sales conversation to the guest's stay in the cottage, the visual identity remains consistent, reinforcing the brand’s quality and creating a cohesive, polished feel throughout the entire guest experience. The person who requested this wasn’t sure if they were going to print the booklet double or single sided so I tried to create a design that could suit both.