Opt-in page to promote online launch

Design Brief:

To support an online launch, I designed a brand-consistent opt-in landing page using the provided copy. The purpose of this page was to build excitement and anticipation for a free event, capturing visitor interest and encouraging sign-ups.

To achieve this, the design featured:

• Eye-catching content blocks to engage readers and enhance readability

• A smooth, guided user journey leading to a compelling call-to-action

• A custom-designed logo to strengthen brand identity and cohesion

This opt-in page served as a gateway to a larger program offer, strategically warming up potential buyers and leading them into the company’s higher-end offering.

Outcome & Campaign Performance:

• 500-700 opt-ins generated through various promotional channels

• 35% show-up rate for the free event

• 40 sales into the premium program

• Attribution tracking was implemented using unique links across multiple traffic sources:

  • Facebook Ads

  • Organic social media

  • Email blasts

  • Company website promotion

Platform & Tools Used:

Landing Page: Designed in HubSpot

Branding & Graphics: Adobe Photoshop

Visual Assets: Unsplash (for high-quality imagery)