Strategic Program Offer Landing Page Design

Design Brief:

This project involved transforming a 12-page sales letter into a cohesive, brand-consistent landing page that effectively communicated the value of a high-ticket program offer. The challenge was to present extensive copy in an engaging and digestible format without overwhelming the reader.

To achieve this, I implemented:

• Visually structured content that improved readability and flow

• Eye-catching design elements to break up text-heavy sections

• Strategically highlighted key phrases to ensure that even skimmers grasped the core value of the offer

• A clear and compelling user journey that guided readers smoothly toward conversion

Additionally, I designed the logo featured on the page, reinforcing brand recognition and consistency across marketing materials.

Outcome & Impact:

The landing page was a crucial conversion tool for the promotional webinar, achieving:

• 30 program sales from 200-300 webinar attendees

• A well-structured, highly engaging experience that kept users invested in the offer

• A seamless brand presentation, enhancing trust and credibility

These results demonstrate the effectiveness of strategic design in engaging potential customers and driving conversions into a higher-end program.

Platform & Tools Used:

• Landing Page Designed in: HubSpot

• Graphic & Branding Elements: Adobe Photoshop

• Visual Assets: Unsplash (for high-quality imagery)