Strategic Program Offer Landing Page Design

Design Brief: Transform a 12-page sales letter into a cohesive and brand-consistent program offer landing page. The challenge was to present the extensive copy in an engaging way without overwhelming the reader. To achieve this, I incorporated eye-catching design elements and strategically highlighted key phrases, ensuring that even skimmers could grasp the core value of the offer. The design aimed to guide readers seamlessly through the content, maintaining their interest and leading them to take action. Additionally, I created the logo featured on the page to enhance brand recognition and consistency.

Outcome: The landing page successfully converted 30 sales out of the 200-300 participants who attended the promotional webinar, demonstrating the effectiveness of the design in engaging potential customers and driving conversions into the higher-end program.

Landing Page created in Hubspot.