Comprehensive Program Offer Design: Print Collateral & Landing Page

Purpose: Annually the company held an “intro business training” which included a "Swag Box" for early registrants within the continental U.S., containing materials to enhance their experience during the event. One key item in this box is a brochure detailing the program offer. However, to accommodate participants outside the U.S. or those who didn't receive their "Swag Box" on time, we needed to provide an equally compelling digital experience. This ensures that every participant, regardless of location, receives the full value of the program offer.

Design Brief: Develop both print collateral and a corresponding landing page for the business program offer. The design should be clean, engaging, and comprehensive, striking a balance between visual appeal and content clarity. As this will be the first introduction to the program offer for many participants, the design must be professional and inviting, guiding users smoothly through the content without overwhelming them. The goal is to create a seamless experience that captures the client's interest and focuses their attention on the value of the offer rather than the design itself.

Landing Page created in Hubspot. Print Collateral created in Adobe Photoshop.