Comprehensive Program Offer Design: Print Collateral & Landing Page

Purpose:

Each year, the company hosts an "Intro to Business Training" event, offering early registrants within the continental U.S. a Swag Box filled with materials to enhance their experience. A key component of this box is a professionally designed brochure detailing the program offer.

To ensure a consistent and engaging experience for all participants, we developed a digital alternative for those outside the U.S. or who didn’t receive their Swag Box in time. The goal was to create a seamless, compelling presentation of the offer, ensuring every participant—regardless of location—could fully engage with the program.

Design Brief:

This project involved designing both print collateral and a dedicated landing page to present the program offer effectively. The design needed to be:

  • Clean, engaging, and professional to establish credibility

  • Visually appealing yet content-focused, guiding users smoothly through key information

  • Consistent across print and digital formats to maintain a cohesive brand experience

As this brochure and landing page served as the first introduction to the program offer for many participants, the design emphasized clarity, ease of navigation, and a polished presentation that allowed the value of the offer to take center stage.

Platform & Tools Used:

  • Landing Page: Designed in HubSpot

  • Print Collateral: Created using Adobe Photoshop & Canva

  • Branding Elements: Developed in Adobe Photoshop & Canva

Key Features & Design Solutions:

  • Cohesive branding across both print and digital assets

  • Intuitive layout to guide readers through key program details effortlessly

  • Strong call-to-action (CTA) placements to encourage engagement

  • Mobile-responsive landing page for accessibility across all devices

  • High-quality print materials that enhanced the in-person experience

Outcome & Client Impact:

  • Ensured all participants, regardless of location, had access to the program offer

  • Increased engagement and conversion rates through a polished and strategic design

  • Strengthened the company's professional image with a high-quality, well-branded presentation

Print Collateral Design

Landing Page Design

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Full Website and Brand Identity