Purpose:

Each year, the company hosts an "Intro to Business Training" event, offering early registrants within the continental U.S. a Swag Box filled with materials to enhance their experience. A key component of this box is a professionally designed brochure detailing the program offer.

To ensure a consistent and engaging experience for all participants, I developed a digital alternative for those outside the U.S. or who didn’t receive their Swag Box in time. The goal was to create a seamless, compelling presentation of the offer, ensuring every participant, regardless of location, could fully engage with the program.

Design Brief:

I was responsible for designing the event and offer logo, print collateral, a dedicated landing page as well as cohesive slide deck to present the program offer effectively. The design needed to be:

• Clean, engaging, and professional to establish credibility

• Visually appealing yet content-focused, guiding users smoothly through key information

• Consistent across print and digital formats to maintain a cohesive brand experience

As this brochure and landing page served as the first introduction to the program offer for many participants, the design emphasized clarity, ease of navigation, and a polished presentation that allowed the value of the offer to take center stage, while the companion slide deck supported the speaker during this high ticket offer.

Platform & Tools Used:

• Landing Page: Designed in HubSpot

• Print Collateral: Created using Adobe Photoshop & Canva

• Slide Deck: Created using Microsoft Powerpoint & Adobe Photoshop

• Branding Elements: Developed in Adobe Photoshop, Canva & Microsoft PowerPoint

Key Features & Design Solutions:

• Cohesive branding across print and digital assets

• Intuitive layout to guide readers through key program details effortlessly

• Strong call-to-action (CTA) placements to encourage engagement

• Mobile-responsive landing page for accessibility across all devices

• High-quality print materials that enhanced the in-person experience